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Crisis management

Analysis and Comment (5)

A company in need of a reconnection with customers. A company in need of a reconnection with customers. Shamshahrin Shamsudin/EPA

What Malaysia Airlines must do to survive (and maybe even thrive again)

Malaysia Airlines was hit with two extraordinary crises this year that have rocked the confidence of customers and left the company struggling to manage the damage. Lone passengers are posting pictures…
So many questions but few answers for Malaysia Airlines. So many questions but few answers for Malaysia Airlines. EPA/AHMAD YUSNI

Clock is ticking on Malaysia Airlines in crisis management

For Malaysia Airlines, every hour counts as it deals with the loss of flight MH370 with 227 passengers and 12 crew on-board. The first 48 hours of a crisis are the most critical for an organisation as…
Holden’s latest ad campaign promises “We’re here to stay”, but it seems to have misread the market. Holden’s latest ad campaign promises “We’re here to stay”, but it seems to have misread the market. AAP/Holden

Holden’s issue advertising campaign misses the mark

In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…
Organising the information gathered during crises is key to better responses. Organising the information gathered during crises is key to better responses. Lindsay Hallam/AFP

Crisis management: using Twitter and Facebook for the greater good

With new technology comes new ways of communicating with one another in times of crisis. Platforms such as Twitter and Facebook allow important information to be shared widely and instantaneously. But…

Research Briefs (1)