Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
After the #me-too inspired Gillette ad, a male therapist says this year’s Super Bowl ads were disappointingly mild. But let’s not let that stop us from challenging each other.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?