Team Blog
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One thing any decent marketer will tell you is that is that markets have splintered. Mass markets now exist only for needs, not products. Even utility markets are starting to splinter. But it is we as…
One of the purposes of my trip to the London Games was to investigate the concept of Olympic Houses – something most Australians would not know about. Basically these are temporary Embassies of Sport that…
Some of the celebrations witnessed at these Olympics have been sensational. The bewildered surprise of Mo Farah as he took gold for the second time in the 5 000 metres; Sally Pearson’s shrieking relief…
Once again, the myth of natural talent rears its ugly head. This pernicious myth suggests that Black athletes are better at sport that White athletes, and also that White athletes have to be cleverer and…
That I can comment on the Olympics is only possible because media organisations pay journalists to report on them. I get my Olympics information from the mainstream news media. I interpret it through a…
Rudisha It was perhaps billed as the hors d'œuvres before the main event. But it was far from a second billing with David Rudisha winning the 800m in a World Record (1:40.91). It was perhaps the greatest…
I am just going to throw this out there. In a radio interview last week I was asked if Australia should continue to participate in the global sports arms race and increase its investment in elite sport…
Competition has ended, and so I find myself able to set my own schedule. This may sound like a normal human enterprise, but for an athlete who has known what he has had to do every morning for the last…
Since racing in the Olympic final, the notion that, “it’s not if you win or lose, but how you played the game” has taken on a new dimension. I thought that this phrase was simply an injunction against…
The past twelve days have seen me happy as the proverbial “pig in mud”. I’ve gone nocturnal, camped on the couch desperately trying to stay awake in the midst of an onslaught of sporting fare the like…