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Articles sur Vaccination

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Australia’s new ‘Arm Yourself’ COVID-19 vaccination campaign advertisement. Department of Health/Youtube

Australia’s new vaccination campaign is another wasted opportunity

The federal government’s new adverts ignore decades of research on what makes effective advertising.
As a printer’s apprentice in 1721, Franklin had a front-row seat to the controversy around a new prevention technique. ClassicStock/Archive Photos via Getty Images

Benjamin Franklin’s fight against a deadly virus: Colonial America was divided over smallpox inoculation, but he championed science to skeptics

When Bostonians in 1721 faced a deadly smallpox outbreak, a new procedure called inoculation was found to help fend off the disease. Not everyone was won over, and newspapers fed the controversy.

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