Supermarkets and farms have acted to ensure they discard fewer “ugly” and “wonky” fruit and vegetables. However, the bulk of the problem lies with households.
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Feeding Melbourne generates over 900,000 tonnes of edible food waste every year, enough to feed more than 2 million people.
Major food retailers say they are aiming for zero food waste - but are transferring the costs onto not-for-profit groups and suppliers.
Humans are programmed to chose colourful, symmetrical food. But ugly alternatives are cheap and cut waste.
Convincing people to love ugly food makes sense for farmers and retailers, but will shoppers buy it?
Kontributor teratas
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Food Systems, The University of Melbourne
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Research Fellow: Food and Urban Systems, University of Helsinki
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Professor, Queensland University of Technology
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Associate Professor, Faculty of Business and Law, QUT, Queensland University of Technology
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Researcher in sustainable food systems, The University of Melbourne
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Postdoctoral research assistant at the Welsh Institute of Physical Activity, Health & Sport (WIPAHS), Swansea University
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PhD Researcher in Urban Agriculture, University of Sheffield
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Research Fellow in Environmental Change, University of Sheffield
