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University of Florida

The University of Florida is a top-10 public, land-grant research university and the state’s oldest and most comprehensive higher education institution. With 16 colleges and more than 170 research centers and institutes on its Gainesville campus, UF is among the nation’s six most academically diverse universities.

A member of the prestigious Association of American Universities, UF is consistently ranked among the nation’s best institutions: No. 8 in U.S. News & World Report’s “Top Public Schools” (2019); No. 1 in the Times Higher Education rankings for graduate employability (2016); No. 2 in Kiplinger’s “Best Values in Public Colleges” (2018); and No. 10 on the Forbes list of best value public universities (2019).

UF is a leader in research and discoveries which improve the lives of individuals throughout the state, nation and world. Its 6,000 faculty members conducted a record $865 million in research in 2018, with major funding from the public and private sectors. These research collaborations occur in diverse fields that include human, animal and agricultural life sciences, engineering and the physical and social sciences.

The university is also recognized as an international leader in technology commercialization, dating back to its development of the sports drink Gatorade in the 1960s. UF Innovate is regularly ranked among the top 10 institutions in the nation for technology licensing, patents and start-ups, as ranked by the Association of University Technology Managers, and its two business incubators have been named best in the world on several occasions.

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Packing heat: concentrating sunlight into a reactor to split H2O and CO2 – a step toward making liquid fuels. Courtesy of Professor David Hahn, University of Florida

Solar fuels: how planes and cars could be powered by the sun

Rooftop solar power is exploding in the US but some scientists are pursuing a radically different route in renewable energy: storing solar energy as a liquid fuel.
What do collections of dead butterflies do for their still-living counterparts? Andrew D Warren

Why we still collect butterflies

The dead animal specimens that comprise natural history collections contribute a lot toward scientific understanding of their still-living counterparts – and those that have gone extinct.
Many Facebook users view ads as a violation of their personal space. 'laptop' via www.shutterstock.com

Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Students are encouraged to cheat when they see people getting rewarded for dishonest acts in society. Hand image via www.shutterstock.com

Why do students cheat? Listen to this dean’s words

Surveys show that 95% of high school students and 70% of college students are involved in some form of cheating.
What good is all this data if we can’t figure out how to analyze it? Elif Ayiter

Topology looks for the patterns inside big data

Collect all the data you want, but if you can’t figure out what you’re looking at, it’s useless. Topologists look for spatial relationships to figure out what the data can tell us.
Earthquake survivor Krishna Kumari Khadka, 24, is rescued by the French, Israeli and Norwegian rescue teams from a collapsed building six days after the earthquake in Kathmandu, Nepal April 30 2015. Adnan Abidi/Reuters

Take care: challenges medical relief teams face after disaster

People working in this field often view themselves with a “person-of-steel” mentality – placing themselves in peril by ignoring their own needs.

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