Research shows construction workers are at higher risk of mental illness and suicide than people in other jobs. Addressing this must start with dismantling the ‘macho’ culture on work sites.
Many hate the fight against toxic masculinity because they don’t want to let go of male identity altogether. They don’t have to. They just have to let go of the bad parts.
After the #me-too inspired Gillette ad, a male therapist says this year’s Super Bowl ads were disappointingly mild. But let’s not let that stop us from challenging each other.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
When 14 women were killed at École Polytechnique in 1989, no one at the time considered it an act of terrorism. Three decades later, that’s exactly how it should be viewed.
We love to be scared by creepy movies. But fear has other uses too. It can be used negatively by politicians to control us, but can also be a tool to harness internal change.
Professeure associée au département des sciences sociales, Université du Québec en Outaouais et à l'Institut de recherches et d'études féministes, UQAM, Université du Québec en Outaouais (UQO)