From surprising ingredients to chemical compounds. Here’s why your favourite perfume might not smell so sweet on your mum.
Academic rigor, journalistic flair
Articles on Fragrance
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Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
‘Gabrielle’ the perfume harks back to Coco’s early days and the business instincts that built a global brand.
Deodorants can benefit us all. But manly men can skip it if they like, finds study.
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Researcher, University of Stirling
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Social Marketing Professor, School of Advertising, Marketing and Public Relations, Queensland University of Technology
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Principal Lecturer - Department of Management, University of Huddersfield
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Senior lecturer, Chemistry, Edith Cowan University
