On the occasion of the 2017 exhibition “Christian Dior: spirit of perfumes” at the International Perfume Museum of Grasse, we analyse the strategic positioning of four of Dior’s emblematic fragrances.
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Smell is the Cinderella of the senses in Anglophone literature, but James Joyce wrote an olfactory revolution. His treatment of the science of smell was astonishingly prescient.
Surely only a weirdo wouldn’t enjoy the smell of flowers and pine forests? But as Kate Grenville writes in her latest book, fragrance causes untold misery to many of us.
When it comes to making careful plans to impress that significant other, certain things can seem like musts. Classy restaurant – check. Romantic atmosphere – check. Best suit or little black dress – check…
There are two types of perfume in the world: the fast turnover celebrity perfumes, designed to hit the market and make profits before a star’s capital wanes; and the timeless classics, with their expensive…
Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)