Menu Close

Articles on Social media marketing

Displaying all articles

The world of influencing is not always as honest and exciting as it’s cracked up to be. (Shutterstock)

Want to be a social media influencer? You might want to think again

As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.
Getty Images

How digital marketing of legal but harmful products escalates health threats to the most vulnerable

So-called ‘limbic capitalism’ uses social media to target the brain’s reward centres. In the process it escalates health threats to the most vulnerable consumers.

Top contributors

More