Polio vaccines have been a massive public health victory in the US. But purely celebratory messaging overlooks the ongoing threat if vaccination rates fall.
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Articles on Vaccination campaign
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Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?
The latest survey shows COVID-19 vaccine acceptance is at 81%, but it suggests low reach for the government’s vaccination ads, with only four in ten people saying they’ve seen them on television.
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Senior Lecturer, School of Communication, Journalism and Marketing, Massey University
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Director of the School of Journalism & Strategic Media, Professor of Media Studies, Middle Tennessee State University
