Polio vaccines have been a massive public health victory in the US. But purely celebratory messaging overlooks the ongoing threat if vaccination rates fall.
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Articles on Public health campaigns
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Prejudice and stigma can discourage the communities most affected by infectious diseases from seeking care. Inclusive public health messaging can prevent misinformation and guide the most vulnerable.
Our study found women aren’t necessarily aware of the link between alcohol and breast cancer. And even when they are, they aren’t always able to ‘choose’ to quit.
The term ‘MSM’ allows public health interventions to gloss over the social, political and cultural complexities of identity. But it’s not without its limitations.
Many of our interviewees didn’t see alcohol as only a bad thing and had complex reasons for their relationships with alcohol.
While the majority of monkeypox cases thus far have been recorded among men who have sex with men, everyone is still at risk of contracting the disease.
A new study has found First Nations people in rural NSW experienced more anxiety and fear about COVID than non-Indigenous people. How did government messaging contribute to this?
The government’s new $11 million winter COVID and flu vaccine ad campaign gets some things right, but it doesn’t connect on an emotional level or address concerns about common side effects.
To help people make informed decisions about ongoing COVID-19 risks, public health messaging needs to adapt as the pandemic evolves, just as immune systems adapt to new viruses and variants.
Contrary to the popular belief that social media creates rumours about COVID vaccine harms, new research suggests social media generally only aids the spread of these rumours.
Many COVID-19 vaccination campaigns encourage doctors to serve as a trusted source of vaccine information. But certain vaccine-hesitant providers may stymie these efforts.
The metaphor of a collective “carpet of immunity” invites us to imagine immunity as a collaborative project, spreading out to protect those for whom the end of mandates means increased vulnerability.
Whether about a comet hitting the Earth or a virus infecting the world, fear-based messages often do not succeed at changing people’s behaviors.
There are a variety of reasons why people do or don’t want to be vaccinated. Depending on how they frame their messaging around vaccination, doctors can often be the deciding factor.
Subtly shifting the crafting and delivery of public health messaging on COVID-19 vaccines could go a long way toward persuading many of the unvaccinated to get the shot.
When politicians disregard public health directives, new research shows it causes the public to distrust governments’ handling of crises like the COVID-19 pandemic.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
COVID-19 messaging frames staying home as a personal responsibility, but for many it’s a luxury they can’t afford. Like the language used for drug addiction, it stigmatizes low-income people.
During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
A senior World Health Organisation envoy caused consternation by proclaiming lockdowns are not a good long-term strategy against COVID-19. But it’s true, and other subtler tactics are better in the long run.
Top contributors
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Professor of Public Health, Torrens University Australia
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Post-doctoral researcher in Public Health, Torrens University Australia
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Director, Master of Business Administration (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Pro Vice-Chancellor, Research Impact, Australian Catholic University
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Emeritus Professor in Public Health, University of Sydney
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Senior Lecturer, Media and Communication, UWA, The University of Western Australia
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Senior Research Fellow, Flinders University
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Research Fellow, Institute for Physical Activity and Nutrition, Deakin University, Deakin University
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SHARP Professor, leader of the Vitalities Lab, Centre for Social Research in Health and Social Policy Centre, UNSW Sydney, and leader of the UNSW Node of the ARC Centre of Excellence for Automated Decision-Making and Society, UNSW Sydney
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Professor, viral immunology, Monash University
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Associate professor, The University of Western Australia
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Dean (Learning & Teaching), Griffith University
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Senior Lecturer Public Health, University of Sydney
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Honorary Fellow, Department of Health Sciences, University of York
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Business Ethics Lecturer, Cardiff University
