While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.
The technology’s focus on the framing of the artistic task amounts to the fetishization of the creative moment – and devalues the journey that waters the seed of an idea to its fruition.
Now that AI systems can generate realistic images and convincing prose, are creative and knowledge workers endangered or poised for productivity gains? A panel of experts says it’s not so clear-cut.
AI is already on the payroll in many workplaces – how well human employees interact with it can depend a lot on their existing attitudes and anxieties.
AI models can now produce meaningful responses to exam and assignment questions. We’ll have to embrace them if we want the next few years to go smoothly.
Humans are expert pattern-finders. But artificial intelligence tools are better at trawling through vast data sets to find anything from waste dumps to heat-tolerant corals.
Lensa is the new AI digital artist you can keep in your pocket. Its ‘creations’ have taken over Twitter and Instagram – but the reception has been mixed.