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Toronto Raptors’ Norman Powell goes up for a shot with Boston Celtics’ Kemba Walker in tow during an NBA conference semifinal playoff game, Sept. 11, 2020, in Lake Buena Vista, Fla. (AP Photo/Mark J. Terrill)

4 lessons from the NBA bubble for the future of live arts performance

The successes of the NBA's #WholeNewGame provide important lessons for performing artists about audience investment and hybrid digital-live events.

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