While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
The social media strategies of many parties and candidates aim to bypass mainstream media to speak directly to voters, but they are often not as sophisticated as is assumed.
We can expect political ads to continue to ramp up over the coming weeks. The onus will be on each voter to sift through the spin for the facts and for the policies that matter to them.
Trump must now find a way to mitigate national anxieties in the wake of millions of dollars of TV and radio ads that played on voters’ fear and anger.