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Antoine Arnault (second from left), son of Bernard Arnault and member of the LVMH board of directors, visited the Notre-Dame de Paris Cathedral the day after the fire. Christophe Petit Tesson/AFP

The profane and the sacred: why luxury firms rushed to support Notre-Dame

The biggest names in France’s luxury industry have given millions of euros to help rebuild Notre Dame. Questioning why they would do so overlooks the deep historical and religious roots of the industry.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo). Naoya Fujii/Visual Hunt

Hermès: behind the scenes of the French luxury gem

Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.

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