Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of 'credit' on a card?
With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own ‘destination’ section of stores rather than gendered toy aisles.
Ken dolls with a 'man bun'. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.
Marketers take advantage of the fact that children sometimes can't recognise the difference between product placement and advertising.
Companies use children’s data to sell them junk food and other products.
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When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.
How stuff gets sold to kids.
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?