Articles on Olympics

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McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games. (THE CANADIAN PRESS/Scott White)

The Olympic-McDonald’s breakup: It’s not you, it’s us

McDonald's recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
AAP/Wendell Teodoro

Winning ugly: the AOC election and the Olympic spirit

Outside the staging of summer and winter Olympic Games, the Australian Olympic Committee (AOC), which oversees the selection and participation of Australia’s athletes, rarely features in public debate…
The author competing at the 2012 London Paralympics. Australian Paralympic Committee

First person: how the Paralympics changed my life

Richard Nicholson has experienced first hand the evolution of the Paralympics, and with it, the shift in perception of disabilities and para-athletes.
Understanding what makes a great leader depends upon the measure of success, which in commercial sport is brutally unambiguous. AAP/Julian Smith

What are the attributes needed to be a successful sporting leader?

The goal of identifying leadership attributes that translate into team success remains as elusive in sport as it does in other spheres of human endeavour.

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