Consumers want better protection for their data, and businesses want clear national laws. Yet there is virtually no consensus about what a broad privacy law should entail.
Feelgood, high-level data ethics principles are not fit for the purpose of regulating big tech. Applied ethics might be useful ... but stronger regulation is the preferred end goal.
The European Union has enacted a systematic plan to give people more control over their personal data online. But despite these efforts, privacy agreements remain largely unreadable.