Menu Close

Articles on public relations

Displaying 1 - 20 of 50 articles

The first Pfizer-BioNTech COVID-19 vaccine dose in Canada sits ready for use at The Michener Institute in Toronto in mid-December 2020, less than a year from when the World Health Organization declared COVID-19 a pandemic. THE CANADIAN PRESS/Frank Gunn

Big Pharma’s COVID-19 reputation boost may not last — here’s why

If Big Pharma wants to achieve the ultimate image makeover, it must capitalize on the current public good will about its COVID-19 vaccines by prioritizing socially responsible practices.
A mourner in Calgary places flowers at a memorial for a Cargill worker who died from COVID-19. A PR campaign that alleged workers would rather collect government assistance than work failed to mention their employment in industries hit hard by COVID-19. THE CANADIAN PRESS/Jeff McIntosh

Public relations is bad news

Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.
High surf in Vero Beach, Fla. in advance of Hurricane Dorian. AP Photo/Gerald Herbert

Good communication is a key part of disaster response

Social media make it easier to push information out quickly during disasters, but also create challenges for public information officers, who have to judge which reports are credible enough to share.
The goal of every public appearance or interview by a politician is to “stay on message”. In itself, it’s not a malign tactic but the constant repetition of the same messages without answering questions can be a form of obfuscation. AAP Image/Lukas Coch

The vomit principle, the dead bat, the freeze: how political spin doctors’ tactics aim to shape the news

Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
Do you distrust the companies that profit from the goods and services you buy? Research suggests most of us do. (Shutterstock)

Why we think businesses are out to get us

Research shows that consumers don't like it when businesses make money. Why?
A classic example of successful issue management is the NRA’s actions in the wake of the Las Vegas shooting. Brian Snyder/Reuters

What the NRA can teach us about the art of public persuasion

In the wake of the Vegas shooting, the NRA has turned the public’s attention away from the core issue of banning guns by using a business strategy called issue management.

Top contributors

More