New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.
United Airlines faced a public relations nightmare when they dragged a man off a flight in 2017 – until the blame shifted back to the victim.
Social media make it easier to push information out quickly during disasters, but also create challenges for public information officers, who have to judge which reports are credible enough to share.
By positioning himself as a loveable granddad to supporters and the punchline of a joke to his opposition, Zuma adroitly defangs the very serious charges against him.
Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Research shows that consumers don't like it when businesses make money. Why?
Major brands which suffer from high profile product recalls need to follow some basic rules to make sure they weather the storm.
Incidents that may have been mere hiccups a few years ago can go viral in an instant today. ABC seems to have learned from the mistakes of others.
The international condemnation of Israel's violent response to the Gaza protests shows how misplaced its "Brand Israel" campaign has been.
Critical thinking is of paramount importance, especially as it applies to research on the internet -- and to our energy future. Educators have a duty to ensure students avoid fake news on energy.
Appearing to co-operate is the best way to try to influence the terms of an inquiry and manage the bad press.
In the wake of the Vegas shooting, the NRA has turned the public's attention away from the core issue of banning guns by using a business strategy called issue management.
PR for dummies and despots.
The company is now in need of some serious crisis management.
Russia has seized upon loopholes in lobbying laws, hiring PR firms to influence American public opinion and policy in ways that advance Russia's strategic interests.
How not to handle it – British Airways have offered up a textbook example of getting almost everything wrong.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.