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Articles on Social identity

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Argentina fans celebrating their team’s World Cup victory walk past a mural of Diego Maradona in Buenos Aires. While shared nationality is a factor, most fans typically think about players in terms of their club team. (AP Photo/Mario De Fina)

A study of close to half a million soccer fans shows how group identity shapes behaviour

Studying how shared identities like nationality and club affiliation impact fan support for soccer players can tell us how our group memberships affect our behaviour.
To make a success of moving home, to the country for example, it helps to be open to the ways a place will change you. Rachael Wallis

How moving house changes you

Think moving won’t change you? You might want to rethink that. To feel ‘at home’ you need to accept the new place where you live as part of your changing identity.
Conversations about Australia Day feel so polarised. David Moir/AAP

How to have a better conversation about Australia Day

Debates around changing the date of Australia Day tend to run afoul of our sense of social identity, but there are ways to cut through and have a good conversation.
The village bell was once a powerful symbol of sonic identity. Living in the noise of today’s global cities, what sounds exist that express our communal identity? Eric Fidler/flickr

Let cities speak: what sounds define us now?

Sound, as a still relatively unexplored medium of urban design, provides an obvious starting point in the search for new relationships and identities in the contemporary city.
Noise transformation and community-led design projects are reclaiming unwanted spaces that lay adjacent to motorways. rogiro/flickr

Let cities speak: reclaiming a place for community with sounds

Communities have an increasing desire to be informed and included in local art, design and infrastructure projects. This has inspired new ways of dealing with noise-afflicted areas.
People’s sense of self is partly determined by the groups to which they belong: “I’m a smoker”. moriza/flickr

Goodbye glamour-puss and rugged hero: smokers lose brand identity with plain cigarette packaging

Cigarette brands present images of slender, stylish women and strong, independent men. Plain packaging breaks this positive brand identity for some smokers.

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