Nearly a quarter of survey participants were still hesitant about getting vaccinated. Some were not even open to persuasion. Communication campaigns must be tailored to the fears of sub-populations.
The latest survey shows COVID-19 vaccine acceptance is at 81%, but it suggests low reach for the government’s vaccination ads, with only four in ten people saying they’ve seen them on television.
Analysis of almost 100,000 tweets reveals how news reports can change the way people feel about vaccination.
Vaccines only work if enough people take them.
The government should used trusted spokespeople, tailor information so it can be understood by different groups, acknowledge people’s concerns, be transparent, and seek public feedback along the way.