In the pink? Betting companies have been on our screens in the hunt for gamblers.
There were 1.39m gambling ads on television in 2012.
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Who really knows where the EU referendum is headed: the pollsters, or the bookies?
A games experts explains the more complex ways to gamble on Euro 2016 and what the risks are.
Are the odds in favor of big computer-assisted bettors?
USA Today Sports/Reuters/
Are regular bettors and the house helped or hurt when deep-pocketed, high-volume computer-assisted bettors are wagering? Mathematicians used game theory to model this new wrinkle in parimutuel betting.
Computers could help Blackjack players get much better at card counting in the future.
Smells like team spirit. Leicester captain Wes Morgan celebrates scoring against Manchester United.
Egg roulette, terrible passing stats and the odd pizza. The psychology that builds success.
Even before the Grand National’s official starting date of 1839, British horse racing saw plenty of drama.
The Duke Blue Devils had confidence in their 2015 bracket.
USA Today Sports/Reuters
Simply filling out a bracket – even with random or uninformed choices – is enough to boost your confidence in success, and to get you to put more money on the line.
Dark times for the Republican party.
Donald Trump could be the next president of the United States. Wanna bet?
Can Rubio win? You bet.
Instead of fixating on polling and pundits, you might as well go straight to the bookies.
The biggest losers from tennis fixing are the sport’s authorities.
Fans are entitled to feel ripped off by revelations of match fixing in tennis; the sport's officials have let us down.
Can we predict the Nobel Prize Winners? You can bet on it!
The favourite in the betting won has almost every single US presidential election since 1868 and more recently the Academy Awards. But how well can the market predict the Nobel Prize winners?
An economic experiment in the making.
A Deal or No Deal-inspired experiment shows people act with excessive caution when they're in the limelight.
Don’t trust your emotions.
Play Among Friends Paf
In-play football bets may prove tempting, but they're engineered so that the odds fall firmly in the bookmakers' favour.
2/1 on Farage saying something offensive before the end of the week.
Pollsters don't aim to predict the results, but that doesn't stop the media trying. Maybe they should ask William Hill who will win instead.
The real game gets filtered by the imaginary.
OlegDoroshin / Shutterstock.com
Football games are now watched through a haze of statistics, generated by betting, fantasy football and video games.
Coal seam gas has proved a hot topic ahead of the NSW election, not only on the campaign trail but also on social media, where a ‘social mood reader’ can reveal the depth of community feeling.
Beyond polls and betting markets, how else can we gauge how people feel ahead of future elections? Social media is a goldmine, and one of the newer ways to tap into it is with a "social mood reader".
Study the form guide all you like – on big race days, your money’s probably safer in your pocket.
Australia’s iconic sporting event – the Melbourne Cup – will see more than 100,000 punters pack into Flemington Racecourse this Tuesday, while those at work around the country pause to tune in to The Race…
‘I’ll give yer 6/1 on a Yes victory round the back.’
Debate in the referendum continues to rage over to what extent we can trust the opinion polls. While the Yes side have most recently being putting their faith in the circa one million undecided voters…
Former rugby league player and convicted match-fixer, Ryan Tandy will likely not play the game again, but who’s really to blame?
AAP Image/Tracey Nearmy
I’m a relatively well-disciplined guy. In my brief time in this world, I’ve managed to complete a degree, quit smoking, and exercise thirty-odd kilos of self-indulgence away. But if there’s a TV on in…