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A quirky quiz probably isn’t going to tell you much about your innermost essence. StunningArt/Shutterstock.com

Personality tests with deep-sounding questions provide shallow answers about the ‘true’ you

Few can resist an assessment that promises to reveal your hidden, true self. But new research suggests that people mistakenly believe difficult to answer questions offer deep insights.
BuzzFeed won’t stay fresh forever. BuzzFeed

When the viral bubble bursts, will it take out BuzzFeed?

BuzzFeed is enjoying a media honeymoon. More established outlets are publishing gushing pieces about the success of the site along with newer counterparts like Upworthy, without the normal scrutiny applied…

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