Articles on Eye tracking

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How much information is too much? And where should it go? Heads-up display image from

How does a computer know where you’re looking?

Augmented reality systems need to display relevant information in a useful location. That's impossible without eye tracking.
Tracking what you stop to pay attention to and what you ‘don’t see’ can tell us a lot about what might be going on inside your mind.

The Panopticons are coming! And they’ll know when we think the grass is greener

Eye-tracking technology helps us understand how people interact with their environment. This can improve policy and design, but can also be a tool for surveillance and control.
The Division video games uses eye tracking technology to help target the enemy. Tobii EyeX/YouTube screengrab

How eye tracking gives players a new experience in video games

The ability to track where you are looking on screen opens up new options for video game players and developers. But is eye-tracking technology a gimmick or a game changer for the gaming industry?
New technologies are allowing us to understand far more about what we see when we watch a screen. Arthur Cruz

Gogglebox and beyond: lifting the lid on eye tracking research

What are we really looking at when we watch a screen? There's more to it than Gogglebox. Advances in eye-tracking technology are transforming how we understand film and TV spectatorship.
Eyes are the windows to the soul, and perhaps an extra pair of hands too. arosoft/Shutterstock

Eye tracking is the next frontier of human-computer interaction

Eye tracking devices sound a lot more like expensive pieces of scientific research equipment than joysticks – yet if the latest announcements about the latest Assassin’s Creed game are anything to go by…
Australian skier Katya Cremer (right) flies through the air in the 2010 Vancouver Winter Olympics. AAP/Julian Smith

Where athletes look can spell Olympic success or failure

Some of the most exciting moments in the Sochi Winter Olympics will be in racing events such as ski and snowboard cross and short track speed skating. While it may seem obvious that vision plays a big…
If only you could see what I’ve seen with your eyes … Jodi Sita

What eye tracking tells us about the way we watch films

In Blade Runner (1982), Roy Batty, the leader of an outlaw group of Nexus-6 replicants, undertakes a quest to “meet his maker”. When he encounters Chew, the genetic designer of his eyes, he mocks: “Chew…
Eye tracking is already here, but looks set to become more prevalent in our lives. rAmmoRRison

The Samsung Galaxy S4 and eye-tracking – looking forwards

The launch of the Samsung Galaxy S4 last month garnered the type of media attention we’re getting used to for any new smartphone. Among the most talked-about feature pre-launch was “eye tracking” – the…

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