International passengers at Ngurah Rai International Airport, Bali, Indonesia on November 29 th, 2017. Thousands of tourists were stranded and could not go home after Mt Agung volcano erupted.
Reuters/Johannes P. Christo
Until late November, Bali's high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Behind labels’ designs, brand storytellings.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
With the retail industry struggling, the need to lure people into spending has never been greater.
That looks like a good match.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Recent research suggests one way to make the most out of challenge gifts from big donors.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
One happy customer.
EPA-EFE/Koen van Weel
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
The Oluwole Urban Market near Marina in Lagos. Being middle class is more than just being a consumer.
Scholars have started to investigate what it really means to be middle class in Africa.
Behavioural scientists says trick-or-treaters can give us insight into human psychology.
The way children make choices about candy on Halloween tells us a lot about human psychology.
From the sounds of some brands' marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
Crystal Pepsi, seen here on sale recently as part of a nostalgia campaign, was considered one of Pepsi’s epic fails.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
Marketers are using your data to make predictions about what you’ll want, when.
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
We use reviews and online testimonials when downloading an app or shopping on eBay. So, why not when choosing a new dentist?
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
Red makes a big impact, studies show.
Colour can have surprising effects on us, which we are only now beginning to understand.
Our behaviour is far more selfish than we might like to believe.
World leaders listen to President Trump speak at the General Assembly.
AP Photo/Seth Wenig
President Trump's fiery speech at the United Nations received a mostly subdued response from world leaders and others. Is there a risk we're becoming complacent?
A U.S. supermarket.
Weather has an impact on the sales of certain products, and new research shows that timely adjustments in price and advertising can make it possible for firms to increase profits.
Hedonism and pleasure is what drives much binge drinking. So let’s provide people with alternative ways of having fun, but without the alcohol.
Hedonism has a complex relationship with binge drinking – part cause, part solution. Here's why.
Advertising through online influencers is shaping consumer law, business models and people’s careers.
Business Briefing: the ‘get rich quick scheme’ influencing what you buy.
The Conversation 19.6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
New research suggests that members of ethnic minorities like advertising that features ethnic minorities – but only their own.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?