Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
But standards of service are so low across the US airline industry that United may well get away with it.
Using computers to identify people's faces can be helpful as well as worrisome. To properly understand the legal and privacy ramifications, we need to know how facial recognition technology works.
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
It's all about controlling the yuck factor.
The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing.
Nokia's decision to revise an old mobile phone classic should appeal to a movement of people who prefer to play with the older technologies.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Australian sport will never have the commercial clout to bring the economy out of recession or solve a regional unemployment problem. But it is more than a fringe player in the economic game.
New research shows how marketers get away with making their food look and sound healthier than it really is.
From women in the kitchen to Santa’s huge ego, Christmas ads are still ridden with conservative gender messaging.
By getting young women hooked before they've even formed wrinkles, Botox peddlers have realized they can enlist them in a lifetime of treatment.
More than 95% of industrial diamonds are synthetic so why aren't more people using them in engagement rings?
John Lewis' Christmas ad is highly anticipated and guaranteed to get Britain spending.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters.
As a remedy to rampant consumerism and the throwaway culture of fast-fashion, a few clothing brands actively encourage their customers to buy less.
Sell-out product 'drops' are the new way that brands get millennials hooked on their goods.
The growth in popularity for larger, supportive underwear has, in turn, led to huge amounts of innovation in the sector and a 70,000 mile supply chain.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.