The biography of a mercurial medicine.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
The ethics of specifically targeting children with a collectibles promotional campaign are questionable.
Multi-level marketing schemes promise easy money and a supportive community. But that's often not how they pan out.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon's plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
2019 marks the 60th anniversary of the world's most famous doll, Barbie. It's an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
How sperm bank marketing meets the growing demand for donations.
The Trump Whitehouse's weaponising of words has won them many battles – but whether 'molecules of US freedom' are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that's a problem for the food industry.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Robocalls are common and becoming increasingly frequent. A scholar explains how they work, and why they're such a pain.
With more and more brands claiming to be "luxury", historical players have begun to rethink their use of the term.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
The problems from a disappointing gift don't end once you've awkwardly thanked the giver and tossed the wrapping paper.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.