Years from now, she’ll probably be ready to part with her photo assistant.
Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo).
Naoya Fujii/Visual Hunt
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Despite his presidential victory, Donald Trump’s business brand is suffering, as is that of his daughter, Ivanka.
(AP Photo/Pablo Martinez Monsivais)
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
Now you can find out who’s wining and dining our doctors, nurses and pharmacists with publicly available data of drug company funded events.
Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.
Eight billion cans sold and counting…
Eighty years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Me and my brand.
Brands affect how products are perceived. The same is true of our names, making them our personal brands.
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited.
Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests.
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
Screeshot of the Havells ad which tries to emphasis sexism and reverse roles.
India's advertisements not only challenge but also reverse the dominant roles that Indian men assume with the women in their lives.
One of Japan’s biggest food trends right now is Bulgarian yoghurt.
City foodsters/Kakigōri Kanna/Flickr
How a simple bacterium traveled across time and space to become Japan's latest food fad.
The UK is the latest country where tobacco companies cannot market their brands on their packets.
Don’t believe the hype. Band-Aids might protect minor cuts but there’s no publicly available evidence they speed up healing.
Johnson & Johnson Pacific Pty Ltd/The Conversation
Where's the evidence behind claims Band-Aids speed up wound healing? Here's why we'll never know.
A flick, a spin and a…fad?
Adults are dumbfounded – and according to an expert on fads, that's probably the point.
Avocado demand is driven not just by their supposed health benefits, but by their newness, exclusivity and symbolic, aspirational value to a burgeoning middle class.
It never ends.
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a 'merciless master'?
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Trust is hard to win back once lost.
Handshake via www.shutterstock.com
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
But standards of service are so low across the US airline industry that United may well get away with it.
Mapping a face is the starting point.
Computers are getting better at identifying people's faces, and while that can be helpful as well as worrisome. To properly understand the legal and privacy ramifications, we need to know how facial recognition technology works.