Consumption has become the primary form of self-identity and self-expression.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Mexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.
Algorithmic guardians could be programmed to manage our digital interactions with social platforms and apps according to our personal preferences.
In ads, robots typically are scary, sad or stupid. Real-life robots and artificial intelligence systems are none of those.
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
Facebook's focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
The new #MeToo-inspired Gillette ad for men's razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Gillette isn't the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it's been getting the most flack.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
To get out of the digital advertising quagmire, the only way is (business) ethics.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones' bullying behaviour and the NSW government caving in to it,