Articles on Advertising

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Close your eyes and count to 10: GDPR is coming. SB_photos/Shutterstock.com

What does GDPR mean for me? An explainer

Everything you wanted to know but were scared to ask about... the General Data Protection Regulation (coming to a country near you).
Personal data has been dubbed the “new oil”, and data brokers are very efficient miners. Emanuele Toscano/Flickr

It’s time for third-party data brokers to emerge from the shadows

Third party data brokers trade in personal information and the industry is worth billions. But the activities of these companies remain largely invisible. It's time to shine a light.
What these people are seeing isn’t real – but they might think it is. AP Photo/Francisco Seco

Think Facebook can manipulate you? Look out for virtual reality

As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/Shutterstock.com

The transformation of the Super Bowl ad experience

Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?

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