Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…
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Articles on Online advertising
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The advertising industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing…
You might think social networks couldn’t possibly gather more information on you than they already do. That in a world where your every move is tagged, flagged and logged, there is nothing more that could…
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