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New research has shown how easily online polls can be manipulated.
How much time and energy do people spend rating, reviewing and answering surveys?
Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
And don’t expect chocolate ice cream, either.
Millions of Americans believe brown cows produce chocolate milk? The way the media reported this factoid raises questions about science literacy – but different ones than you may think.
Blame human psychology.
Zombies are undergoing a revival. Our screens have been filled with films such as “Zombieland”, “World War Z” and “Resident Evil”. Many home-made zombie will be knocking at our doors this week for Halloween…