Is 'chutzpah' actually – as Ted Cruz claimed – a New York word? And what's with the candidate's insistence on distancing himself from New York City?
Perhaps the 5'10" candidate felt like he needed a 'lift.'
An expert on American political rhetoric breaks down Donald Trump's rhetorical prowess, pointing to the various techniques the candidate has mastered.
Beards are in. So why aren't politicians following suit?
Trump is an ad-man's dream, a candidate who reflects what the best advertisements possess.
The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
Songs no longer relay party platforms. Instead, they're used to promote "celebrity" candidates.