Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
Marketers are using your data to make predictions about what you’ll want, when.
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President Trump’s fiery speech at the United Nations received a mostly subdued response from world leaders and others. Is there a risk we’re becoming complacent?
Weather has an impact on the sales of certain products, and new research shows that timely adjustments in price and advertising can make it possible for firms to increase profits.
Hedonism and pleasure is what drives much binge drinking. So let’s provide people with alternative ways of having fun, but without the alcohol.
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Jenni Henderson, La Conversation Canada; Josh Nicholas, La Conversation Canada et Nadia Isa, La Conversation Canada
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19,6 Mo(download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
New research suggests that members of ethnic minorities like advertising that features ethnic minorities – but only their own.
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In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Years from now, she’ll probably be ready to part with her photo assistant.
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Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo).
Naoya Fujii/Visual Hunt
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.