Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
The sale of women’s backpacks is up by more than 20 per cent in the past year: but why can’t we just call it a backpack? Why does it have to be a ‘lady backpack?’
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon’s plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
The Trump Whitehouse’s weaponising of words has won them many battles – but whether ‘molecules of US freedom’ are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that’s a problem for the food industry.