Articles on Sports business

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English and French clubs are sprinting away from the rest. Joe Giddens/PA

A hooligan’s sport, played by gentlemen. But who owns rugby?

The Heineken Cup, European rugby union’s premier competition, faces an uncertain future. English clubs continue to woo teams from France and Wales into a rival competition, with promises of increased revenue…
Qataris should prepare for an era of sporting success. Owen Humphreys/PA

Sporting success is key to Qatar’s vision of future power

Three years on from winning the competition to host the World Cup, and still more than eight years out from actually hosting the tournament, Qatar 2022 is everywhere. By the time it happens it will have…
Tarnished brand: South African football. Shine

Puma leaps out of South Africa amid rising market morality

German sportswear company Puma recently ended its contract with the South African Football Association (SAFA), after football’s world governing body, FIFA, found that there was “compelling evidence” that…
Who was in charge of selling tickets again? Bescker

Sochi scandals threaten a Russian sporting renaissance

With the 2014 Winter Olympic Games fewer than six months away, the last thing Russia needs is another scandal. But that is exactly what the organisers have got. The latest controversy involves migrants…
Gareth Bale, shirt salesman.

Real Madrid’s Bale money is a commercial investment

One of the most tedious but enduring stories of a summer packed with sporting incident has finally reached its climax: Gareth Bale has been bought by Real Madrid. This morning he had a medical at the club…
Rooney: rumoured to have once been bald. Martin Rickett/PA

The science behind football transfer rumours

Summer’s football transfer rumour season is in full swing; an annual activity as predictable as strawberries and cream at Wimbledon or suntans and sports cars at the Monaco F1 Grand Prix. World Cup years…
Three cheers for economic impact. Paul Gilham/PA

Olymponomics: politics and the measurement of impact

Since the financial disaster of the Montreal 1976 Olympics, “economic impact assessment” has become an increasingly popular tool for host governments and organisers to justify the vast expense of major…
Chinese youngsters are keen to associate themselves with global football brands. ivanwalsh

Global brands follow football’s silk road to China

The football clubs of Western Europe are off to Asia this summer in the hope of engaging fans and building relationships with some of their target customers. For example, China plays host to the Barclays…

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