Articles sur Behavioral Science

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Walt Disney used defaults to get children to eat healthier foods, but not all nudges have consumers’ interests at heart. Gary Kazanjian/AP Photo

‘Default’ choices have big impact, but how to make sure they’re used ethically?

Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they're used responsibly?
In the wrong hands, ‘nudges’ can be used in nefarious ways. Marionette strings via www.shutterstock.com

Can Trump resist the power of behavioral science’s dark side?

Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
Give a little? Wad of cash via www.shutterstock.com

Does being wealthy make you more charitable?

Research suggests the answer, surprisingly, may be no, but behavioral science offers a few ways to encourage the wealthy to open their wallets a little wider.
Is the water crisis in Flint, Michigan evidence that governments need a new way to make decisions? REUTERS/Carlos Barria

Society’s biggest problems need more than a nudge

When it comes to many of the big decisions faced by governments and the private sector, behavioral science has more to offer than simple nudges.

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