Articles sur Behavioral economics

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Richard Thaler, laureate in economics, receives his Nobel in Stockholm in December. TT News Agency/Jonas Ekstromer via Reuters

Behavioral economics finally goes mainstream: 4 essential reads

After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
A product’s calorie label is a common form of nudging behavior. AP Photo/Jacquelyn Martin

Do people like government ‘nudges’? Study says: Yes

Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
A prototype Amazon delivery drone.

Delivery drones: swooping down to prey on our self-control and others are eager to fill the skies with drones delivering packages at all hours. Convenient, yes, but it could transform – and not in a good way – our ability to make informed choices.
Walt Disney used defaults to get children to eat healthier foods, but not all nudges have consumers’ interests at heart. Gary Kazanjian/AP Photo

‘Default’ choices have big impact, but how to make sure they’re used ethically?

Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they're used responsibly?
In the wrong hands, ‘nudges’ can be used in nefarious ways. Marionette strings via

Can Trump resist the power of behavioral science’s dark side?

Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
Give a little? Wad of cash via

Does being wealthy make you more charitable?

Research suggests the answer, surprisingly, may be no, but behavioral science offers a few ways to encourage the wealthy to open their wallets a little wider.

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