Articles sur Election campaigns

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To find a revolution in campaigning comparable with micro-targeting you have to look back beyond the ‘Kevin 07’ online pitch to Gough Whitlam’s 1972’s TV-driven ‘It’s Time’ triumph. AAP/Dan Peled

Big Data meets doorknocking: the political contest’s new frontier

Australian election campaigns are facing another revolutionary change, which has the potential to transform the electoral contest, redefine campaign funding and even revive political parties. The “micro-targeting…
Lift, 1, 2, 3… hold 1, 2, 3. Matt Dunham/AP

Should cagey Osborne flex his electoral pectorals?

Who lives at Number Ten Downing Street? The answer is of course… George Osborne. While his official residence may be next door at Number Eleven, it is he and not David Cameron who lives in the flat above…
Recent reports reveal that the cost of environmental damage far outweighs the cost of business model restructuring. Image from www.shutterstock.com

Dollar signs of the times: how our politicians are costing the Earth

One of the most depressing and puzzling features of the current election campaign is the lack of emphasis on the costs that environmental risks pose to industry and business. Australian politicians appear…
Kevin Rudd has recruited three strategists from the US to help his election chances, continuing a trend of the ‘internationalisation’ of campaign craft. AAP/Dean Lewins

Yes we can: will imported talent get Labor over the line?

Kevin Rudd has imported three members of US president Barack Obama’s successful 2012 campaign team to advise on Labor’s September 7 re-election efforts. This announcement has already achieved one of the…
If Julia Gillard and Tony Abbott continue to lead their parties at the upcoming federal election, we should see a focus on policy, not personality politics. AAP/Alan Porritt

Rudd, Gillard or Abbott … do leaders really matter in Australian election campaigns?

Leadership speculation grips Canberra again. With opinion polls pointing to a landslide Coalition victory in September, there are reports that Labor MPs may look to oust prime minister Julia Gillard in…

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