Articles sur Going viral

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Mishaps can spiral out of control quickly these days. Kamil Krzaczynski/AP Photo

14 avril 2017

How social media turned United’s PR flub into a firestorm

Anjana Susarla, Michigan State University

Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.

For Grumpy Cat, a random internet post led to global fame and red carpet appearances. Danny Moloshok/Reuters

16 septembre 2016

Memetics and the science of going viral

Shontavia Johnson, Drake University

This scientific field suggests people have been passing along memes since long before the birth of the internet. What makes one bit of culture take off, while another sinks from sight?

A picture paints a thousand words, which can be manipulated into a false narrative. Shutterstock/1000words

1 août 2016

How to police ‘digital wildfires’ on social media

Helena Webb, University of Oxford et Marina Jirotka, University of Oxford

Viral posts don't always tell the truth -– so how can we stop them spreading?

All eyes on us: finding the compulsively shareable. Satish Krishnamurthy

15 mars 2016

From backflips to power potato peeling: why videos go viral

Brent Coker, University of Melbourne

When you share that YouTube clip, you may be doing so for surprisingly complex reasons. Science has found there are four key reasons why some videos go gangbusters.

Modern video technology can make matters public, but accountability still depends on political processes to produce just outcomes. YouTube/screenshot

2 novembre 2015

Accountability and the viral video: there are still no guarantees

Nick Enfield, University of Sydney

Mobile video technology means outrageous behaviour and abuses can rapidly become public knowledge, but achieving just outcomes still depends on a political willingness to act on such knowledge.

Pull the other one. from www.shutterstock.com

18 septembre 2015

Six easy ways to tell if that viral story is a hoax

Pete Brown, University of Oxford

Our journalism expert explains how to tell fact from fiction.

For a cause to go viral, it has to garner widespread interest from enough members of a diversity of tribes, not just one. Kymberly Janisch

22 août 2014

The Ice Bucket Challenge and social media virality

Shanton Chang, University of Melbourne

The news that broke last night of the accidental death of the Ice Bucket Challenge pioneer, Corey Griffin, has come as a shock. The Ice Bucket Challenge, where people film themselves or friends dumping…

If only it were this straightforward. Alias 0591

16 avril 2014

Hard Evidence: how does false information spread online?

Farida Vis, University of Sheffield

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering…

Les contributeurs les plus fréquents

Brent Coker
PhD; Lecturer in Marketing, University of Melbourne
Giovanni Navarria
Research Fellow, Sydney Democracy Network, University of Sydney
Farida Vis
Faculty Research Fellow, University of Sheffield
Shanton Chang
Associate Professor in Information Systems, University of Melbourne
Rachell Li
Assistant researcher, University of Sydney
Nick Enfield
Professor and Chair of Linguistics, University of Sydney
Pete Brown
Research Fellow, University of Oxford
Helena Webb
Senior Researcher - Human Centred Computing, University of Oxford
Shontavia Johnson
Professor of Intellectual Property Law, Drake University
Marina Jirotka
Professor of Human Centred Computing, University of Oxford
Anjana Susarla
Associate Professor of Information Systems, Michigan State University