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Even without iPhones, people in the 19th century liked to see how long they could strike a pose and stay frozen. Wikimedia Commons

The Victorian origins of the Mannequin Challenge

Long before smartphones filmed the stiffened appendages of people seeking internet fame, striking a pose was a popular form of entertainment in Victorian England.
For Grumpy Cat, a random internet post led to global fame and red carpet appearances. Danny Moloshok/Reuters

Memetics and the science of going viral

This scientific field suggests people have been passing along memes since long before the birth of the internet. What makes one bit of culture take off, while another sinks from sight?
Have you heard the one about..? verb1derproductions

This is why some urban legends go viral

Urban legends get around, but we don’t really understand why. We conducted a study to explain how misinformation spreads surprisingly fast and why people feel compelled to share it. There are many urban…
If only it were this straightforward. Alias 0591

Hard Evidence: how does false information spread online?

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering…

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