Yui Mok/PA Archive/PA Images
How one simple phrase went on to symbolise the fight against adversity.
Do you even lift, Jeremy?
PA/ Jane Barlow
Why is the PM constantly repeating this phrase and what impact is it really having on her campaign?
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Businesses were top dog when it came to branding but popular politics show there’s a new player in town.
University of Johannesburg students summarise their goal in a hashtag. The question is, what happens next?
Kim Ludbrook/EPA
Student protests in South Africa saw triumph for the hashtag and success for the slogan. What lies beyond this as students push for genuine change in universities?
The logo of the “Got Milk?” campaign.
Public domain
Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.