Articles sur Marketing

Affichage de 1 à 20 de 226 articles

What these people are seeing isn’t real – but they might think it is. AP Photo/Francisco Seco

Think Facebook can manipulate you? Look out for virtual reality

As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont. THE CANADIAN PRESS/Sean Kilpatrick

Can government-approved pot beat street weed?

In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
This 1980s ad for Lindeman’s Ben Ean Moselle mirrored the shift in Australian wine culture from egalitarian to aspirational. Lindeman’s (Holdings) Ltd, Z418 Box 335 27.103, Noel Butlin Archives Centre

The rise and fall of Ben Ean Moselle and what it says about Australian society

Lindeman's Ben Ean Moselle was the ultimate wine for everyone in the 1970s. But as Australia grew wealthier, its fortunes faded in competition with other, 'finer' wines.
Big data makes it a bit easier to guess your next move. blackboard1965/

Can math predict what you’ll do next?

Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
International passengers at Ngurah Rai International Airport, Bali, Indonesia on November 29 th, 2017. Thousands of tourists were stranded and could not go home after Mt Agung volcano erupted. Reuters/Johannes P. Christo

Bali tourism and the Mt Agung volcano: quick dollars or long term reputation

Until late November, Bali's high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Mike Mozart/Flickr

How ‘brand you’ came to be

Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
That looks like a good match. Peshkova/

How to get the biggest bang out of matching funds

Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Recent research suggests one way to make the most out of challenge gifts from big donors.

Les contributeurs les plus fréquents