Articles sur Advertising

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Advertising through online influencers is shaping consumer law, business models and people’s careers. Nico Aguilera/Flickr

Business Briefing: the ‘get rich quick scheme’ influencing what you buy

Business Briefing: the ‘get rich quick scheme’ influencing what you buy. The Conversation19,6 Mo (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
New research suggests that members of ethnic minorities like advertising that features ethnic minorities – but only their own. (Shutterstock)

Do minorities prefer ads with white people?

Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
Why have successive federal governments not regulated junk food marketing to control obesity? The reasons aren’t as obvious as you might think. from www.shutterstock.com

Fat nation: the rise and fall of obesity on the political agenda

No wonder obesity is a tough public health issue for governments to deal with. Our research has uncovered a range of barriers to tackling it, some more obvious than others.
As journalism loses its financial footing, it may need more support from foundations. Tim Karr/Free Press

Can charity save journalism from market failure?

Big cash infusions can give nonprofit journalism a much-needed boost. But the ailing news industry needs more consistent funding.
It never ends. Daniel Oines/flickr

Is there any way to stop ad creep?

A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a 'merciless master'?

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