Articles sur Advertising

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What these people are seeing isn’t real – but they might think it is. AP Photo/Francisco Seco

Think Facebook can manipulate you? Look out for virtual reality

As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/

The transformation of the Super Bowl ad experience

Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
‘I don’t care what they say about me,’ P.T. Barnum once said, ‘as long as they spell my name correctly.’ Everett Historical/

How the ‘Greatest Showman’ paved the way for Donald Trump

The new movie about P.T. Barnum couldn’t come at a better time: It's impossible not to see his ghost in our culture, in our advertisements and in our president.
Libby’s continues to fiercely compete with pumpkin pie peddlers Borden’s, Snowdrift and Mrs. Smith’s for a place on the Thanksgiving table. Jean Beaufort

How advertising shaped Thanksgiving as we know it

At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table.
The latest storefront advertisements from lingerie retailer honey birdette have drawn a wave of criticism from the public. Facebook/Verina Green

Honey Birdette and the changing attitudes to sex in advertising

Lingerie retailer Honey Birdette has drawn a wave of criticism for its depictions of women in its storefront advertising. How are are some advertisers working to break the old stereotypes?
Movies from the “neo-noir” genre offer a darker and bleaker vision of the city, in stark contrast to the world of the TV sit-com. Tan Zi Han/Shutterstock

Movies and TV choose to tell us different stories about the cities of today

Movies often portray the city as a dystopia, particularly in the 'neo-noir' genre, which explores postmodern themes. TV shows and ads present an altogether sunnier picture of life in the city.
Some of the Facebook and Instagram ads used in 2016 election released by members of the U.S. House Intelligence committee. AP Photo/Jon Elswick

Why social media may not be so good for democracy

A scholar asks whether democracy itself is at risk in a world where social media is creating deeply polarized groups of individuals who tend to believe everything they hear.

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