Articles sur Online advertising

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Ad blockers are here to stay so advertisers need to think differently to reach their target audience. Shutterstock/Aleksandar Karanov

How online advertising can work in a world of ad blockers

Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Google is now just one block among many. Philippa Willitts/Fickr

Does Alphabet spell success for Google?

Google's rebranding to become just one company under the umbrella of Alphabet could complicate things for the tech giant.

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