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Many Facebook users view ads as a violation of their personal space. 'laptop' via www.shutterstock.com

Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Budweiser hopes this little guy continues to win hearts. Budweiser

Puppy love? Super Bowl ads zero in on elusive millennials

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Buying something through Facebook? Now the online giant knows if you did it on your computer or phone. CTEP AmeriCorps

What Facebook’s device tracking means for advertisers … and you

Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…

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