Artikel-artikel mengenai Fundraising

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To mark its 30th anniversary in business, the national PetSmart chain is donating enough food to serve animals in need an estimated 60 million meals. Sandy Huffaker/AP Images for PetSmart

Giving and fundraising: 4 essential reads

Ever wondered which fundraising appeals work best or what kind of charitable donations are ideal after disasters strike?
Giving up alcohol for a month might help you feel better in the short term, but no-one knows if taking part in these campaigns promotes long-term healthy drinking habits. from

Yes, alcohol awareness campaigns like Dry July can work, but not for everyone

Many of us might be tempted to give up alcohol for a month as part of a highly publicised campaign, like Dry July. But how successful are these campaigns and how do you measure any long-term benefits?
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited.

Even ugly animals can win hearts and dollars to save them from extinction

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests.

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
In this 2008 photograph, former ambassador to the United Kingdom Robert H Tuttle greets President George W. Bush. Prior to becoming an ambassador, Tuttle was known for his empire of car dealerships. Jason Reed/Reuters

How do you become an ambassador?

If you want a desirable ambassadorship, becoming a Foreign Service Officer and earning the relevant degrees – in other words, accumulating experience – might not be the best plan of action.
Graham Beal led the Detroit Institute of Arts through the city’s financial crisis. Les Ward

Rescuing Detroit’s art museum: an interview with director Graham Beal

Graham Beal, the Director of the Detroit Institute of Arts, recently announced that he will be retiring after fifteen years at the helm. Two of his achievements particularly stand out. The first is his…

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