Artikel-artikel mengenai Fundraising

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Turns out some CEOs are genuinely out to make a difference. Craig Golding/AAP

Take heart, charity stunts can make CEOs better people

It's easy to be cynical about charity drives like the Vinnies CEO Sleepout. Are they just PR stunts or can they make a difference beyond fundraising? Our study shows they can, and they do.
To mark its 30th anniversary in business, the national PetSmart chain is donating enough food to serve animals in need an estimated 60 million meals. Sandy Huffaker/AP Images for PetSmart

Giving and fundraising: 4 essential reads

Ever wondered which fundraising appeals work best or what kind of charitable donations are ideal after disasters strike?
Giving up alcohol for a month might help you feel better in the short term, but no-one knows if taking part in these campaigns promotes long-term healthy drinking habits. from www.shutterstock.com

Yes, alcohol awareness campaigns like Dry July can work, but not for everyone

Many of us might be tempted to give up alcohol for a month as part of a highly publicised campaign, like Dry July. But how successful are these campaigns and how do you measure any long-term benefits?
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited. www.shutterstock.com

Even ugly animals can win hearts and dollars to save them from extinction

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.

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