Different shoppers have different priorities, but some shops and services are ranked as important across the board.
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Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
A mix of economic unease and fears of the growth of online shopping is pushing retailers to offer ever-steeper discounts, but there’s a better strategy to make it through the holidays in the black.
Do you approach shopping as if it is a competitive, sport-like activity? Or perhaps you attach social or emotional value in being recognised by your friends and peers as a great shopper, a proficient or…
Kontributor teratas
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Academic Head of Enterprise Management Track and Senior Lecturer of Marketing, MIT Sloan School of Management
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Distinguished Professor of Economics and Finance, University of Toronto
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Associate Professor, Department of Economics and Business, Universitat Pompeu Fabra
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Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Interim Director, UWA Public Policy Institute; Associate Professor & Programme Co-ordinator (Masters of Public Policy), The University of Western Australia
