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Articles on Communication

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Young people don’t pay attention to government communication on COVID-19 because they don’t like being talked at rather than listened to. Alexis Brown/Unsplash

Why young people tune out government COVID-19 messaging

Communicators must listen to the frustrations, fears and concerns of young people about COVID-19. Then they need to speak to them like human beings, rather than talk at them.
Ccommunication tended to be one-sided and used fear. Prostock-studio/Shutterstock

Let’s not talk about sex: insights into how Kenyan parents talk to their teens

Equipping parents with the right information on what to talk about, and how to talk about it, is a key step in addressing challenges to sexual health.
With the American flag reflected in the teleprompter, President Donald Trump speaks at a campaign rally at Duluth International Airport on Sept. 30, 2020, in Duluth, Minn. (AP Photo/Alex Brandon)

Why Donald Trump’s words work, and what to do about it

Because dramatic tension fuels attention, Trump’s words work to generate tension, anxiety and conflict. We need to react with civility, care and calm to undo the cycle of attention and persuasion.

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