When news outlets also publish so-called ‘native advertising,’ their journalistic reputations suffer – and their news coverage shies away from the companies that paid for the ads.
George Osborne, editor of the Evening Standard, is facing calls to resign.
EPA/Michael Reynolds
As customers gain more control of their media environment, advertisers have to go to greater lengths to get their brand name seen, known and remembered.
Jussie Smollett, who plays Jamal Lyon on Empire, attends a viewing party sponsored by Pepsi.
Hip Hop Weekly
Patrick Howe, California Polytechnic State University
Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
The product placement is obvious, but are viewers aware that it is paid for? And do they care?
AmazingPhil
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Internet users are increasingly rejecting the advertisements used by social networks, even as those ads get ever more sophisticated.
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My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
William Boyd’s latest protagonist.
Land Rover Our Planet
Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
Corporations are looking for new and inventive ways to get their message out.
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Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
Media outlets have free speech rights, but not when they’re trying to sell you something.
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In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Despite claims of independence, academics that work closely with industry often have their views unconsciously shaped.
Fellowship of the Rich/Flickr
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Native ad publishers such as Taboola use attention-seeking photos to attract readers.
Patrick Howe
Patrick Howe, California Polytechnic State University
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
We could soon be asking if pop-up ads are that bad.
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In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Professor of Bioethics & Medicine, Sydney Health Ethics, Haematologist/BMT Physician, Royal North Shore Hospital and Director, Praxis Australia, University of Sydney