ChatGPT is fuelled by our intimate online histories. It’s trained on 300 billion words, yet users have no way of knowing which of their data it contains.
ChatGPT and other AI chatbots seem remarkably good at conversations. But you can’t believe anything they say. Sometimes, though, reality isn’t the point.
ChatGPT is a sophisticated AI program that generates text from vast databases. But it doesn’t understand the information it produces, which also can’t be verified through scientific means.
Artificial Intelligence comes with a litany of ethical risks and dilemmas. Some are universal, but some are unique to particular countries, like South Africa.
AI models are increasingly being used to make important decision about people’s lives – just take Robodebt. Yet the complexity of these systems means we hardly understand them.
While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.