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Artículos sobre Political ads

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A voter and her child cast a ballot during the midterm primary elections in Virginia in June 2022. Alex Wong/Getty Images

Name-calling in politics grabs headlines, but voters don’t like it – and it could backfire in the 2022 midterm elections

A record amount is being spent on political advertising in the midterm elections. But evidence shows that negative ads might work counteractively, discouraging voters from casting ballots altogether.
Joe Biden’s basement bookshelf has become a familiar background for his campaign videos. Photo by JoeBiden.com via Getty Images

Amid pandemic, campaigning turns to the internet

For many years, political operatives have been perfecting their use of the internet’s vast array of social media platforms, websites and digital tools.
The goal of every public appearance or interview by a politician is to “stay on message”. In itself, it’s not a malign tactic but the constant repetition of the same messages without answering questions can be a form of obfuscation. AAP Image/Lukas Coch

The vomit principle, the dead bat, the freeze: how political spin doctors’ tactics aim to shape the news

Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.

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