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Articles on Nike

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The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells. (AP Photo/Andy Wong)

Victoria’s Secret joins the ‘inclusive revolution,’ finally realizing diversity sells

Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
Sacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020. GettyImages

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Students who walked out of school protest against gun violence in front of the White House. Reuters/Kevin Lamarque

Why is the NRA boycott working so quickly?

The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can’t escape politics in an age saturated with social media.

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